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The Hobbit dominated American cinema, but sales are disappointing

Last weekend he joined the American cinema's long-awaited The Hobbit: The Battle of the Five Armies . Despite the monumental campaign and the fact that it is the last film of Middle-earth, the existing sales pretty disappointing.

Last blockbuster of this year hit US cinemas and right at the beginning befits say that it is the weakest weekend takings across the Mediterranean series - $ 56 million is Megafilm, "event of the decade" and complete saga simply a weakness, which alone saved the deployment image to cinemas on Wednesday at midnight and of course surcharges for 3D. 

Even so, the Battle of the Five Armies  ended compared with the previous Hobbit worst parts ( Unexpected Path 84 million, Desolation of Smaug  73 million). Nearly twenty million weekend slump, as has been said, putting rescued two days in advance, and so for Peter Jackson's fantasy its total five days were a total of 90 million, which compared a little closer Two Towers  (102 million in five days), but here again we must consider the omission in 3D and so on. Such a start can be disappointing for the studio mainly from the point of view how their campaigns focused on the fact that it is the last major chapter of Middle-earth - more than anything this drastic slump talks about it on The Hobbit much less interest than at the time of breakthrough Lord of the Rings . In terms of the first weekend in US cinemas, we can talk about a certain disappointment, but if we look at the long haul, the film still waiting, we can assume that there is decomposed into sales of some 270 million yen from America - in the January offer kin is more or less will be a unique spectacle, so will the audience choice that much easier. Viewers who missed in America, but they came to the Hobbit in the rest of the world (somewhere in the film had its debut a week earlier, maybe you) and added to a total of 265 million, which has been doing for the sum of becoming 355 million worldwide. 

The real flop can speak in second place, where they came in  Night at the Museum: The Secret of the tomb , the third part of a series of relatively popular with Ben Stiller. While the first part grossed 30 million, the second film as confirmed gainful series with 54 million, three experienced a massive slump to just 17 ​​million for the weekend - which is a family blockbuster with a budget of 127 million very low number. Studio 20th Century Fox might not be the production of the sequel wait for five and a half years, but at the outset the next installment in cinemas with two to three years apart. This is how to animate muzijní exhibits somewhat forgotten, which did not add to nor totally interchangeable trailers that you mistook those on the second part. Even for Ben Stiller was not not brilliant figure, on the other hand, the film grossed about 5 million more than tuned umělečtěji  The Secret Life of Walter Mitty  last year. 

Third place with 16 million include Annie  - such takings can but unlike in Noci Museum considered a success because it is cheaper by half musical. Remake of the original 1982 about a little orphan whose befriends a kind-hearted millionaire, he actually led, like this family-oriented  Muppets Most Wanted , who earned a weekend just a million more. Although the film collects horrible reviews, the audience gave him as an alternative to Christmas after all goes. Like to religiously oriented EXODUS: Gods and Kings , who last first place fell to fourth with 8,000,000. In total, over the past week has shot Ridley Scott on account $ 100 million worldwide, which is definitely below expectations so expensive blockbuster. This is not a case of third Hunger Games  struggling through to 700 million meters worldwide that could fall in the coming weeks. In the rest of the rankings, for example, praised drama continues Wilderness  with Reese Witherspoon, Township comedy Top Five , cartoons or Big Six  and The Penguins of Madagascar . Revelation is in tenth place Bollywood comedy PK , who won an impressive $ 3.4 million. Next Christmas weekend in American cinemas looks trio pictures - krimi The Gambler , Disney musical Čarovný forest  and war drama Angelina Jolie undeterred . Threaten any of them Hobbit ? BOX OFFICE: weekends from December 19, 2014  1st  The Hobbit: The Battle of the Five Armies  56.2 miles. (New)  2nd  Night at the Museum: The Secret tombs  17.3 miles. (New)  3rd  Annie  16, 3 mil. (New)  fourth  EXODUS: Gods and Kings  8.1 miles.   5th  Hunger Games: Mockingjay Part 1  7.8 miles.  6th  Wilderness  4.2 miles.  7th  Top Five  3.57 miles.  8th  Big Six  3.56 miles.  9th  Penguins of Madagascar  3.52 miles. 10th PK  3.5 miles. (New)


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The Hobbit dominated American cinema, but sales are disappointing The Hobbit dominated American cinema, but sales are disappointing Reviewed by Rehan on 8:27 PM Rating: 5

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