Lady Gaga will be the face of Shiseido's 2015 New Year's ad campaign in Japan

Lady Gaga

Shiseido, as an advertisement in 2015 New Year, the SELPHY ※ 50 species photos of Lady Gaga (Lady Gaga), national newspapers, block paper, will be published by each one in the newspaper 50 paper, such as county paper. 46 paper on January 1 (Thursday), is scheduled to be published in four paper on January 5 (Monday).

※ Aim the hand-held camera to myself, technique to shoot by themselves on the subject. For example, his image was taken with a smartphone to publish in social media, has been growing in popularity as a communication tool to express myself. 　Shiseido, now in '50, because it is a long time continue to be loved companies in 100 years and our customers, we have formulated a medium to long-term strategy "VISION 2020". Established in 2020 to target, what to do until then, based on whether you want to be in any company, to build all of the activities in the "customer starting point", we will enhance corporate value. 　2020 Tokyo Olympic and Paralympic will be held, it becomes a society that was diversification that I live seem to myself, that the active consumer will rise to more than now have been foreseen in consumption. 　Shiseido is to ensure that you stand in life's eyes, we aim to be a company that continues meet the active consumer expectations of customers as the center. It Company, recognized the diversity of individual beauty, means that you take a new step in the direction of support each of beauty. This time, its direction is, by those planning from the fact that leading claims and phase of Lady Gaga for "the people cheer that live Rashiku the people" has been achieved. 　Lady Gaga, for example, in the latest album not only to Art Pop to release up to number of jazz, has always pursued a new expression and possibilities. Also, not only outstanding singing ability, has a unique fashion sense, we also have a high impact on society in a number of innovative SELPHY ※ The photograph in private. This time, with the help of Lady Gaga out of the SELPHY ※ The photograph is elected 50 species, we will post a different photo for each 50 paper newspaper. 　It should be noted, Shiseido corporate information site (Http://Www.Shiseidogroup.Jp/corporate-ad-2015/?Rt_pr=tr245 in), January 1 to (tree) to publish four out of 50 species, After that I will publish in stages. 　Shiseido in 2015, starting with this New Year advertising, plans to expand the communication was appointed Lady Gaga. news releaseHttp://Www.Shiseidogroup.Jp/releimg/2375-j.Pdf?Rt_pr=tr245 Shiseido Group corporate information site http://www.shiseidogroup.jp/?rt_pr=tr245 company press release to detail PRTIMES to the top