Ajay Devgn's SINGHAM RETURNSgets 4 stars already
n the era of publicity and blitzkrieg of media
campaigns, publicists are at wits ends to promote a
product, and this is more so a tough job for those
who are associated with promotion of a film. After
all, what is there to distinguish from one film to
another, but for perhaps a change in the story line,
change of the star cast, as the film makers are
taking a safe route of making the sequel of a
successful film? So, when the posters of SINGHAM
RETURNS were to be released, there was a great
sense of anticipation about the kind of novelty that
Rohit Shetty would try to bring in for the sequel to
his super successful film SINGHAM, and hey
Presto, he did pull a rabbit out of the bag.
campaigns, publicists are at wits ends to promote a
product, and this is more so a tough job for those
who are associated with promotion of a film. After
all, what is there to distinguish from one film to
another, but for perhaps a change in the story line,
change of the star cast, as the film makers are
taking a safe route of making the sequel of a
successful film? So, when the posters of SINGHAM
RETURNS were to be released, there was a great
sense of anticipation about the kind of novelty that
Rohit Shetty would try to bring in for the sequel to
his super successful film SINGHAM, and hey
Presto, he did pull a rabbit out of the bag.
The bunny was in the form of giving the star
rating to SINGHAM RETURNS on the eve of the
release of the posters itself, yes; SINGHAM
RETURNS posters are adorned with 4 star ratings.
Now, star ratings as a matter of convention is an
exercise that is done for a product which has been
launched, and in context of the film, the star
ratings are the rankings given by the reviewers of
the film? Then what does one make of this
intervention by Rohit Shetty?
CHECK OUT - Ajay Devgn: There have never
been problems between Shahrukh Khan & me
Is he trying to corner the critics into giving his
SINGHAM RETURNS, once it releases on 15th
August, a four star, and what if nobody falls in line
and gives their own star ranking to SINGHAM
RETURNS? Or is it that the 4 stars that adorn the
posters of SINGHAM RETURNS are perhaps the
pointer towards the fact that critics be damned
SINGHAM RETURNS is going to do the business of
200 crore and that he is least bothered about the
comments of the reviewers for his new offering.
After all, Rohit Shetty is buoyed by the huge
success that he achieved through his debut on
television KHATRON KE KHILADI and the
international fan following that he has created has
given him a high which got manifest in awarding
4 star to his new offering. Whatever be the case, it
would be interesting to watch whether 4 stars that
have been given to SINGHAM RETURNS in fact are
awarded by the critics as well! It is just a matter of
one month and a week, before jury would be out,
till then one can sit and enjoy the build up to
SINGHAM RETURNS through this 4 star rating.
rating to SINGHAM RETURNS on the eve of the
release of the posters itself, yes; SINGHAM
RETURNS posters are adorned with 4 star ratings.
Now, star ratings as a matter of convention is an
exercise that is done for a product which has been
launched, and in context of the film, the star
ratings are the rankings given by the reviewers of
the film? Then what does one make of this
intervention by Rohit Shetty?
CHECK OUT - Ajay Devgn: There have never
been problems between Shahrukh Khan & me
Is he trying to corner the critics into giving his
SINGHAM RETURNS, once it releases on 15th
August, a four star, and what if nobody falls in line
and gives their own star ranking to SINGHAM
RETURNS? Or is it that the 4 stars that adorn the
posters of SINGHAM RETURNS are perhaps the
pointer towards the fact that critics be damned
SINGHAM RETURNS is going to do the business of
200 crore and that he is least bothered about the
comments of the reviewers for his new offering.
After all, Rohit Shetty is buoyed by the huge
success that he achieved through his debut on
television KHATRON KE KHILADI and the
international fan following that he has created has
given him a high which got manifest in awarding
4 star to his new offering. Whatever be the case, it
would be interesting to watch whether 4 stars that
have been given to SINGHAM RETURNS in fact are
awarded by the critics as well! It is just a matter of
one month and a week, before jury would be out,
till then one can sit and enjoy the build up to
SINGHAM RETURNS through this 4 star rating.
Ajay Devgn's SINGHAM RETURNSgets 4 stars already
Reviewed by TeknoBee
on
3:37 PM
Rating:
Reviewed by TeknoBee
on
3:37 PM
Rating:
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