Dhoom 3 Has Phenomenal Non Holiday Opening, BoxOffice

Dhoom 3 has set a new record on it’s opening day as anticipated. The film, starring Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra, hit the screens on Friday, December 20, 2013, which was non holiday.

As we reported earlier, certain North Indian territories were suffering heavy winter wave, and in spite of that audiences managed to catch Dhoom 3 on Day 1 itself. Multiplexes, especially in Mumbai, opened to a houseful audience, and the situation was same at single screens across India. At various circuits Dhoom 3 outperformed Chennai Express and Ek Tha Tiger, while in some circuits it couldn’t break the records either of them created previously. But, overall the initial Box Office Day 1 report has been overwhelming.

Dhoom 3 (Hindi version) has collected in the range of Rs 310 million (31 crore) nett approximately on Day 1. Major earnings for Dhoom 3 came from Mumbai circuit, where it has managed to collect in the range of Rs 100 million (10 crore) nett approximately.

North India circuit, comprising of Punjab, Delhi and UP fetched in the range of Rs 90 million (9 crore) nett approximately. However, as compared to Chennai Express, which performed well in South Indian circuits, Dhoom 3 (Hindi version) didn’t perform well in South Indian circuits.

Dhoom 3 is also released in Tamil and Telugu in South India. The Telugu version performed well, as compared to Tamil. The Day 1 collections of the regional versions of Dhoom 3 are in the range of Rs 29 million (2.9 crore) nett approximately. If this is added to the Hindi version collection, the total Day 1 earnings of Dhoom 3 (Hindi, Tamil, Telugu) are in the range of Rs 339 million (33.9 crore) nett approximately.

This is a new record for a non holiday opening. Dhoom 3 is now set to challenge Chennai Express‘ opening weekend record. Only time will tell if it does it or not.

businessofcinema.com also spoke to few audience members, who had just finished watching Dhoom 3 at various screenings across different cities.

Rachit Damani from Pune said, “It was mind-blowing, loved it. Aamir Khan, Aamir Khan and only Aamir Khan. I will definitely watch it again soon.” Pratham Goswami from Ahmedabad said, “Aamir Khan stole the show. Loved it. It should have been longer.” Swati Oza from Bhavnagar said, “Aamir Khan has done outstanding work. She is really Mr. Perfectionist.” Gunjan Mehta from New Delhi said, “Aamir Khan was good, but I wanted to see more on how the robberies happen, like Hollywood movies they show everything, but didn’t like that part in Dhoom 3. Rest all was good. Action scenes were superb.” Shabnam from Hyderabad said, “Too good, loved the action and Aamir Khan.” Preet Kaur from Chandigarh said, “Total entertainment, loved it for Aamir Khan.”

Out of around three hundred plus audience members we spoke to in various cities, around 80% were full of praises for Aamir Khan. It seems Aamir Khan is the biggest attraction for Dhoom 3.